Three shirts. Thirty-seven to come.
Everyday essentials made in India from Giza cotton, European linen and Tencel. Never discontinued, never on sale, and mended free for as long as you own them.
The clothes you stop thinking about.
Most of what we own goes unworn. We'd rather make a few pieces properly, so getting dressed feels easy and every piece earns its place. Forty garments in all — three made, the rest arriving between now and next spring. After that, all we do is refine the garments obsessively to give you the best garment possible.
Founding collection
Three shirts, cut in natural fabric and built to last. Trousers follow in September, denim in October. Forty garments in all, added only when they're right.
We publish the whole cost.
Every supplier named, every rupee accounted for:
- Fabric — Tessitura Monti, Kolhapur, Maharashtra
- Interlining — Freudenberg
- Thread — Madura Coats
- Mother-of-pearl buttons — Mangal Plastics
₹335 of what you pay — 10.1% — stays with us. The rest is listed on every product page, because you should be able to check.
Quietly and with intention
Most men own far more than they wear. We're building one permanent wardrobe of forty garments — no more — each made properly and with purpose, in fabric chosen to age well, and only as fast as doing it well allows.
Better isn't made fast
A good shirt takes time — the right fabric, a considered cut, a seam that holds for years. We'd rather make it properly than make it quickly.
Good fabric is chosen, not rushed.
Long-staple cotton, pure Linen and Tencel Lyocell, picked for how they feel after a hundred washes, not how they look on day one.
Enough is its own luxury
A few pieces you truly love, worn often, quietly outlast a wardrobe full of almosts. That ease — of always having something right to wear — is the point.
Woven and cut with care.
Our Egyptian cotton is milled in India and our linen woven from long-staple flax. Every piece is cut and sewn in a single workshop we know by name.
Or have it cut to you.
Prefer an exact fit? Every garment can be made to your own measurements — the same fabrics, made just for you.